Best Buy Banner Changes Name




Best Buy Banner Changes Name to B3, Launches New Website


RIVERSIDE, CA, August 2, 2007 — The Best Buy Banner Company has changed its name to B3 and launched a new website. The name change reflects an evolution in the company’s business, which has expanded far beyond blank banner sales over the company’s 25 years of operation, and now includes large-scale digital print-direct services.


As Chief Financial Officer Peter Gomez put it recently, “In the twelve years I’ve been with the company, the transformation has been staggering. We’ve gone from banners to entire cityscapes.”


The launch of the new website, at, was timed to coincide with the name change. The website, which offers customers a clear and comprehensive overview of the company’s broadened capabilities, was developed by Jadi Communications of Laguna Beach, CA. The site includes a project gallery that showcases the company’s recent noteworthy work, including grand format applications for a wide range of corporate and municipal clients.


The B3DigiGrafx name better reflects the company’s current business. The “B3” component is a legacy of the original banner business, and a tribute to the people who have been with the company since the early days, just after its founding by president Rose Kriese. The digital-age “DigiGrafx” component reflects the company’s growth, expertise and leadership in a broad range of cutting-edge print-direct graphic solutions, drawing upon the stunning visual effects offered by modern digital design and print technology, and new materials technology that allows printing on a wide range of fabrics and flexible and rigid substrates.


B3DigiGrafx has grown to become a pioneer in the grand format industry, producing sharp full-color images that can cover areas as large as the sides of buildings and stadiums. The company is also at the forefront of the specialized and growing technology of custom-printed vehicle wraps. According to Marketing Manager Adrian Gomez, “We like to help our customers think big...really big. With today’s technology, we can cover a plane, a van, or the side of a building, all with amazingly sharp, full color images. It’s a whole new world out there.”


About the Founder and the Company


Rose Kriese founded Best Buy Banner Company in 1982 as a side business while running a commercial sign company with her late husband. She set up a 1,000-sq. ft. factory herself where she took all the orders and cut, sewed and shipped every banner herself. As the business grew and expanded into printing services, she has remained president, and is personally involved in the day-to-day operations. She credits her customers for her success.

“I have customers that have been with me from day one. They won’t try anyone else. They believed in us, trusted us. We don’t let any customer down.” She points out that the customers are ultimately behind the evolution that has led to the name change. “All the things we’ve added, we’ve added because the customers have asked us to.”


B3DigiGrafx is now one of the largest full service digital graphics companies in the western United States, with clients that include North America's biggest names in entertainment, advertising, retailing, sports and trade show exhibition. A 50,000-sq. ft. facility in Riverside, California is home to both the blank banner division and the print–direct digital graphics division, and all stages of printing and fabrication are performed on–site.


For more information, please visit or call Adrian Gomez at



Adrian Gomez

8759 Lion St.

Rancho Cucamonga, CA 91730