Discipline is the Key
Planning, yes we mean business plan! Business owners often open up shop because they do something well. Once they have a client base, usually the thought is "how can my business grow?"Business owners often open up shop because they do something well. Once they have a client base, usually the thought is "how can my business grow?" Take the time to sit down and write out a business plan and marketing plan. When it is in black and white, everyone on your team knows exactly what your objectives are.
You'll need to define your goals, and that they are specific, measurable, results-oriented and timely in the market. These goals should be in keeping with your business mission statement, marketing and sales objectives.
Marketing, all the time!
One area where most small business owners are undisciplined is in their marketing. The rollercoaster of marketing until sales are up and then dropping efforts, then sales drop off…you get the picture.
Create a marketing plan, and then you must have the discipline to follow the plan. This will ensure that leads keep coming your way, consistently.
Management, don't forget to manage...
The daily activities of running your business takes time, so much so that some stuff is ignored. You know what I'm talking about - like filing and bookkeeping. Sometimes attention to your employees is also sacrificed.
As a small business owner, you need to pay close attention to every detail of your business and have the discipline to stick with the plan - and require our employees to do the same.
Spending, wisely that is...
When times were good, little expenses were overlooked. If extra expenses aren’t paying for themselves in increased productivity, take a closer look and eliminate the ones that aren’t clearly improving your business.
Having a high level of self-discipline in these four areas of your business will help you weather the current recession and prepare you to excel when the economy turns back around.