What is Facebook?
Facebook is a social networking website, very popular among college students. It was originally developed for university students, faculty and staff, but has since expanded to include everyone, even corporate communities. According to 23 year old founder Mark Zuckerberg, there are 30 million subscribers on Facebook. TheFacebook name is based on the paper facebooks that colleges give to incoming students, faculty, and staff depicting members of the campus community.
The site was founded as the facebook in February 2004 by Mark Zuckerberg at Harvard University. With help from some of his friends, within a few weeks of launching the site over half the Harvard undergraduate population had registered. Within two months, Facebook expanded to the rest of the Ivy League and a few other schools. By December 2005, the number of registered users exceeded one million.
Charlene Li, Vice President and Principal Analyst at Forrester Research says "don't write off social networking sites as merely social playgrounds for the young. Your customers, prospects, and employees are exploring and extending their relationships there. Some of you will be bolder in creating business value in these networks while others will wait for the pioneers to carve out the paths. But ignore these new communities only if you believe your customers are not there - and there are few instances where this will be the case."
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