Visibility

A Resource for Search Engine Marketing

Visibility header image 4

Search Marketing Consulting Firms Lose Too Many Prospects

May 8th, 2008 · Comments Off on Search Marketing Consulting Firms Lose Too Many Prospects

Offer prospects a chance to have a positive experience with Search Marketing. Search Marketing Firms turn away potential clients. Small businesses often put their toes in the water at Search Marketing conferences, and at online forums. The buzz in the news media makes them aware that there is something to Search Marketing. They have successful […]

[Read more →]

Tags: Search Marketing

Content is King, Find text documents on your desktop for publication

April 22nd, 2008 · Comments Off on Content is King, Find text documents on your desktop for publication

Content is King, finding content for your website promotion. Let’s talk about what makes good content and where we find it. Search Engines all publish guidelines for good content and if followed, should lead to the better rankings. The principal guideline is always to write for the intended audience, your prospective customer. Providing authoritative information […]

[Read more →]

Tags: RoadMap SEM · Search Marketing · Video LeadsLander

What does the Search Engine see on your pages?

April 8th, 2008 · Comments Off on What does the Search Engine see on your pages?

Step#2: What does the Search Engine see on your pages? Search Engines cannot really see your pages as human readers can. Therefore, the task for a search engine is to catalog your pages correctly in its index from the text on a page. The better job done in cataloging web pages, the better the potential […]

[Read more →]

Tags: RoadMap SEM · Search Marketing

Road Map for Internet Marketing: from the beginning

April 4th, 2008 · Comments Off on Road Map for Internet Marketing: from the beginning

Most businesses have had websites for years now without any consideration for search engine marketing. We have all been through the stage of putting up a website, adding the web address to all of our printed material. We may have had the site rebuilt by a professional designer.

Search engine marketing seems to be everywhere we turn. The newspapers and trade journals publish frequent stories on the subject. Solicitations by marketing firms offering to make your site #1 in Google prompt us to consider what we are missing. The arguments they make sound reasonable, “being visible in search engines”, has to be a plus. The question is how much is it worth and how do you go about getting there?

The first step in your journey is to lay out a roadmap, with waypoints along the way. Here we plan a 12-step program where you take advantage of the possible benefits of SEM (search engine marketing) for your business. Each leg along the way has a cost commensurate with the benefit. Many steps have little or no, out of pocket expense and others may involve a substantial investment.

[Read more →]

Tags: RoadMap SEM · Search Marketing

SEM Free Samples from a Search Engine Marketing Firm?

March 24th, 2008 · Comments Off on SEM Free Samples from a Search Engine Marketing Firm?

Don’t dismiss prospects who may be potential clients down the road. Providing some free samples may be just the thing a prospect needs to develop a positive experience with search. Google Maps is one free sample that can be offered with no cost. There are several DIY options that will help lead a prospect to the professional marketer.

[Read more →]

Tags: Search Marketing