Visibility

A Resource for Search Engine Marketing

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Road Map for Internet Marketing: from the beginning

April 4th, 2008 · Comments Off on Road Map for Internet Marketing: from the beginning

Most businesses have had websites for years now without any consideration for search engine marketing. We have all been through the stage of putting up a website, adding the web address to all of our printed material. We may have had the site rebuilt by a professional designer.

Search engine marketing seems to be everywhere we turn. The newspapers and trade journals publish frequent stories on the subject. Solicitations by marketing firms offering to make your site #1 in Google prompt us to consider what we are missing. The arguments they make sound reasonable, “being visible in search engines”, has to be a plus. The question is how much is it worth and how do you go about getting there?

The first step in your journey is to lay out a roadmap, with waypoints along the way. Here we plan a 12-step program where you take advantage of the possible benefits of SEM (search engine marketing) for your business. Each leg along the way has a cost commensurate with the benefit. Many steps have little or no, out of pocket expense and others may involve a substantial investment.

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Tags: RoadMap SEM · Search Marketing

SEM Free Samples from a Search Engine Marketing Firm?

March 24th, 2008 · Comments Off on SEM Free Samples from a Search Engine Marketing Firm?

Don’t dismiss prospects who may be potential clients down the road. Providing some free samples may be just the thing a prospect needs to develop a positive experience with search. Google Maps is one free sample that can be offered with no cost. There are several DIY options that will help lead a prospect to the professional marketer.

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Tags: Search Marketing