Visibility

A Resource for Search Engine Marketing

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Entries Tagged as 'RoadMap SEM'

Building Links to your website part 2:

April 16th, 2008 · Comments Off on Building Links to your website part 2:

Who is linking to our website and how do we know if the search engine assigns any value to these links? Links can serve to direct traffic to your site, and boost the position of your pages in the organic results. Submitting your site to industry related web sites and directories could be helpful when […]

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Tags: RoadMap SEM · Search Marketing

Building Links to your website part 1:

April 10th, 2008 · Comments Off on Building Links to your website part 1:

Step#3: Building Free Links to your website: Links to your web site can accomplish a number of things, the least of which is making search engines aware of your pages. There is no advantage to submitting your site to search engines directly. Once a search engine becomes aware of your site from a link on […]

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Tags: RoadMap SEM · Search Marketing

What does the Search Engine see on your pages?

April 8th, 2008 · Comments Off on What does the Search Engine see on your pages?

Step#2: What does the Search Engine see on your pages? Search Engines cannot really see your pages as human readers can. Therefore, the task for a search engine is to catalog your pages correctly in its index from the text on a page. The better job done in cataloging web pages, the better the potential […]

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Tags: RoadMap SEM · Search Marketing

Road Map for Internet Marketing: from the beginning

April 4th, 2008 · Comments Off on Road Map for Internet Marketing: from the beginning

Most businesses have had websites for years now without any consideration for search engine marketing. We have all been through the stage of putting up a website, adding the web address to all of our printed material. We may have had the site rebuilt by a professional designer.

Search engine marketing seems to be everywhere we turn. The newspapers and trade journals publish frequent stories on the subject. Solicitations by marketing firms offering to make your site #1 in Google prompt us to consider what we are missing. The arguments they make sound reasonable, “being visible in search engines”, has to be a plus. The question is how much is it worth and how do you go about getting there?

The first step in your journey is to lay out a roadmap, with waypoints along the way. Here we plan a 12-step program where you take advantage of the possible benefits of SEM (search engine marketing) for your business. Each leg along the way has a cost commensurate with the benefit. Many steps have little or no, out of pocket expense and others may involve a substantial investment.

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Tags: RoadMap SEM · Search Marketing