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A Resource for Search Engine Marketing

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Entries Tagged as 'RoadMap SEM'

Ranking for Keywords has Value Only if they Bring Qualified Traffic to Your Web Site

August 25th, 2008 · Comments Off on Ranking for Keywords has Value Only if they Bring Qualified Traffic to Your Web Site

Ranking for keywords that will never be used searching for your product is wasted effort. Lets illustrate the how building a web page around a keyword or phrase that will never be used in a search, can rank well in SERPS (search engine result pages). The term NeverWillSearch a single word and for good measure, […]

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Tags: RoadMap SEM · Search Marketing

Use LeadsLander along with Google Local Business Center listing for your Search Engine Promotion

June 13th, 2008 · Comments Off on Use LeadsLander along with Google Local Business Center listing for your Search Engine Promotion

If you have gone to the trouble and expense of publishing a Yellow Page advert in a printed directory, and have not listed in Google Local Search you are missing the boat. LeadsLander will allow you to publish as much quality content about your business, its products, and your related field to capture search engine […]

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Tags: RoadMap SEM · Search Marketing

Don’t fall for the ‘Submit Your Website to Hundreds of Search Engines’ Trap

May 28th, 2008 · Comments Off on Don’t fall for the ‘Submit Your Website to Hundreds of Search Engines’ Trap

In summary, check to see if your site is in the major indices, if not use the free submission pages. For added traffic make selected submissions to directories you know your prospects will use. Constant resubmission to search engines will not serve any useful purpose.

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Tags: RoadMap SEM · Search Marketing

Keywords, Keywords where do we find them?

April 30th, 2008 · Comments Off on Keywords, Keywords where do we find them?

Score your text documents for keyword relevance: Every SEO (search engine optimization) expert starts with a search for keywords that you need to incorporate in the pages of your website. The objective is to find the terms that searchers use when looking for your products. Producing copy that will support these keywords and hopefully, the […]

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Tags: RoadMap SEM · Search Marketing

Content is King, Find text documents on your desktop for publication

April 22nd, 2008 · Comments Off on Content is King, Find text documents on your desktop for publication

Content is King, finding content for your website promotion. Let’s talk about what makes good content and where we find it. Search Engines all publish guidelines for good content and if followed, should lead to the better rankings. The principal guideline is always to write for the intended audience, your prospective customer. Providing authoritative information […]

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Tags: RoadMap SEM · Search Marketing · Video LeadsLander