A Resource for Search Engine Marketing

Visibility header image 2

Building Links to your website part 2:

April 16th, 2008 · No Comments

Who is linking to our website and how do we know if the search engine assigns any value to these links?

Links can serve to direct traffic to your site, and boost the position of your pages in the organic results. Submitting your site to industry related web sites and directories could be helpful when those sites are ranking well in the search results. You will get an indication of the pages linking to a web site using the link popularity tools. These tools are not comprehensive and dependant on reporting from the search engines

January 18th, 2008 at 01:07 pm by Fionn in Thoughts

Link building is becoming an essential ongoing marketing strategy according to Justilien Gaspard at Search Engine Watch. In his article looking at the top challenges facing SEO and Links Building for 2008 he states:

I think this is very true. Many companies view SEO as one off and when they are ranked they congratulate themselves on a job well done. However this complacency leads to problems down the road where rankings are lost and the panic begins. So my resolution for all clients (and indeed everyone with an online business) in 2008 is to pay close attention to your links and be actively involved in developing new ones. This tactic is vital for continued success in these competitive times.


Search engines put a lot of effort into filtering spam from their ranking methods. The process of developing links can be very time consuming, so focus on links that will provide the most value. Search engines generally ignore any in-links to your site from pages without content related to your site. is one tool designed to provide quality links to your site. The tool is most effective when the content provided is highly relevant to the target pages.

The next step#5: Finding content for your website promotion campaign:

Tags: RoadMap SEM · Search Marketing