Visibility

A Resource for Search Engine Marketing

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What does the Search Engine see on your pages?

April 8th, 2008 · No Comments

Step#2: What does the Search Engine see on your pages?

Search Engines cannot really see your pages as human readers can. Therefore, the task for a search engine is to catalog your pages correctly in its index from the text on a page. The better job done in cataloging web pages, the better the potential for delivering results well matched to a searchers query.

Now that we have seen our page tittles and descriptions, we can look at the body of the page content. No one but the search engine designer can predict exactly how a web page is cataloged, but there are good rules of thumb. The search terms should be included in the page text, to match up with a search query.

Use the Leadslander tool http://www.leadslander.com/php/kpa.php and enter the URLs of each page you found listed for your site in the site: command step#1.

In this case, www.chirishtech.com pages were examined to find the pages that “read best” to a search engine. Pages that have titles, descriptions, and now body content that are clearly about our products key-phrases are ones worth promoting.

The home page of a website is often not worth promoting. As in the case of the Chirish site, the home page is an attractive graphic just like their print material. It is a poor candidate for link promotion, having very little text for a search engine to read.

chirish_home

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The bluegaglepins.html page is also graphically appealing and has much richer content suitable for search promotion shown below.

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Now you have listed your web pages with the site: command, and examined the content of each page for their potential value in search. Next, we will look at boosting their position in the search engines with in-links.

The next step#3: Link Building is an Essential, Ongoing Online Marketing Strategy

Tags: RoadMap SEM · Search Marketing