Visibility

A Resource for Search Engine Marketing

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Entries from April 2008

Keywords, Keywords where do we find them?

April 30th, 2008 · Comments Off on Keywords, Keywords where do we find them?

Score your text documents for keyword relevance: Every SEO (search engine optimization) expert starts with a search for keywords that you need to incorporate in the pages of your website. The objective is to find the terms that searchers use when looking for your products. Producing copy that will support these keywords and hopefully, the […]

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Tags: RoadMap SEM · Search Marketing

Content is King, Find text documents on your desktop for publication

April 22nd, 2008 · Comments Off on Content is King, Find text documents on your desktop for publication

Content is King, finding content for your website promotion. Let’s talk about what makes good content and where we find it. Search Engines all publish guidelines for good content and if followed, should lead to the better rankings. The principal guideline is always to write for the intended audience, your prospective customer. Providing authoritative information […]

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Tags: RoadMap SEM · Search Marketing · Video LeadsLander

Building Links to your website part 2:

April 16th, 2008 · Comments Off on Building Links to your website part 2:

Who is linking to our website and how do we know if the search engine assigns any value to these links? Links can serve to direct traffic to your site, and boost the position of your pages in the organic results. Submitting your site to industry related web sites and directories could be helpful when […]

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Tags: RoadMap SEM · Search Marketing

Building Links to your website part 1:

April 10th, 2008 · Comments Off on Building Links to your website part 1:

Step#3: Building Free Links to your website: Links to your web site can accomplish a number of things, the least of which is making search engines aware of your pages. There is no advantage to submitting your site to search engines directly. Once a search engine becomes aware of your site from a link on […]

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Tags: RoadMap SEM · Search Marketing

What does the Search Engine see on your pages?

April 8th, 2008 · Comments Off on What does the Search Engine see on your pages?

Step#2: What does the Search Engine see on your pages? Search Engines cannot really see your pages as human readers can. Therefore, the task for a search engine is to catalog your pages correctly in its index from the text on a page. The better job done in cataloging web pages, the better the potential […]

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Tags: RoadMap SEM · Search Marketing