Visibility

A Resource for Search Engine Marketing

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Google Insights for Search Added To Leadslander

September 23rd, 2008 · Comments Off on Google Insights for Search Added To Leadslander

How do we choose the best keyword terms to use in our LeadsLander campaigns?  

Google has made a new tool available that make answering the questions a much easier task. Google Insights for Search provided relative search volume for up to five selected terms.  The results reported are relative search counts for search terms.  Entering a term you know to be highly relevant to you product you can give you a good idea of the relative search volume.

The results can be filtered to provide geographic, seasonal, and category information about the search volume. Further insights are given with the search volume of related terms. 

Start with your document in LeadsLander, once you have the terms displayed click the button

Load Google Insights for Search Button

  to load the Google tool with your Green terms.

In Keyword selection, there are only three things that count. 

  1. How relevant is your content to the term
  2. Is your target audience searching for the term
  3. The volume searches for the term

You can now add or edit your content to improve performance for you LeadsLander Web Pages. Using the LeadsLander built in editor you may want to use search and replace to produce another page that in essentially the same content with a term that has more search traffic.

Comments Off on Google Insights for Search Added To LeadslanderTags: Search Marketing

Web Designers and Web Developers have a hard time selling clients on incorporating SEO

September 4th, 2008 · Comments Off on Web Designers and Web Developers have a hard time selling clients on incorporating SEO

The first concern of a web developer or designer is to satisfy his or her client. The view that a client brings to the table when selecting a designer is often a visceral one. The style and look of your portfolio far outweighs the long-term performance of existing sites.

You are often dealing with the company owner’s ego and that of their staff. The graphic presentation of the design is what gets most of the attention. You sold them on the aesthetics of the design now you are faced with extracting some textual content to support the graphics. I have talked with designers that have referred to this problem as content starvation.

The result is you have a happy client with a nice looking design that does not perform in search. You are lucky if they come back to you for advice on improving performance of the site. You are not too lucky if they find an SEO firm that disparages your design as not search engine friendly. You may have lost a client along with potential referrals.

The worst case for the client is that they adopt a scheme from an un-reputable SEO firm that sours them on the process. You want to keep your relationship with you client and lead them into the process. You may not be in the SEO business; however, it will pay dividends to collaborate with one when the client moves into the promotion phase.

Once you have published your client’s web site keep in touch with them. Provide them a path to grow the value of their online presence with SEO. The more attention their web site receives the more they will be willing to invest in upgrades.

Comments Off on Web Designers and Web Developers have a hard time selling clients on incorporating SEOTags: Search Marketing · Web Developers

Ranking for Keywords has Value Only if they Bring Qualified Traffic to Your Web Site

August 25th, 2008 · Comments Off on Ranking for Keywords has Value Only if they Bring Qualified Traffic to Your Web Site

Ranking for keywords that will never be used searching for your product is wasted effort.

Lets illustrate the how building a web page around a keyword or phrase that will never be used in a search, can rank well in SERPS (search engine result pages). The term NeverWillSearch a single word and for good measure, we will add another term NeverBeenSearched. Neither one of these words means anything out of this testing context. These terms will illustrate how search engines will index our sample page, and return it in a search for a single tern or both of the terms.

We will build our page in LeadsLander under the our LeadsLander account. We selected the term NeverWillSearch for our page optimization. Both terms have the same number of instances in the body of the page as seen here.

Here is a little tongue in cheek story regarding ranking for terms that have nothing to do with your product or service.

NeverWillSearch and NeverBeenSearched are running a land office business filling the Google index with pages that rank on the first page in search results.  When NeverWillSearch came to NeverBeenSearched with the idea it sounded great, everyone would be impressed with results they could achieve in the mysterious world of search engine rankings.

The page should be indexed in search engines in a week or so from our publish date. Here is an excerpt of the test page we published.

Now we can search for our terms NeverWillSearch and NeverBeenSearched and see how well we have done. Here is a nice description of how keywords are seen by search engines by Jennifer Laycock from Search Engine Guide.

Comments Off on Ranking for Keywords has Value Only if they Bring Qualified Traffic to Your Web SiteTags: RoadMap SEM · Search Marketing

There is Nothing Like Good Copy, Sometime A Few Words are Worth More Than a Picture

August 4th, 2008 · Comments Off on There is Nothing Like Good Copy, Sometime A Few Words are Worth More Than a Picture

Watch this move clip it has won many awards for short films.

Here is great example where changing the message attracted a new audience to an existing product.

Panhandling is not new and the needs of the Panhandlers is no less compelling than before the change in the message.  This clip can be a good lesson to those of us who are trying to get our message across with the written word.

Comments Off on There is Nothing Like Good Copy, Sometime A Few Words are Worth More Than a PictureTags: Search Marketing

Link Building Like the Fortune 500 for Peanuts

July 25th, 2008 · Comments Off on Link Building Like the Fortune 500 for Peanuts

Watch the video for some great advise

Build a link campaign like the Fortune 500 companies without the expense of the Fortune 500 consulting firm. The advise from “LinkExperts” is given for free here at WebProNews. You can take advantage of his best advise in building a link campaign with your “relevant content”. Watch the interview and then try a LeadsLander Demo account to see how easy it can be.

Video from WebProNews Video blog.

Comments Off on Link Building Like the Fortune 500 for PeanutsTags: General · Search Marketing